ANNUAL CONGRESS 2025

Study on evaluation of liveliness level and promotion strategy for intangible cultural heritage in Qinghai Province

Not scheduled

20m

Yildiz Technical University, Istanbul

Oral Track 06 | URBAN CULTURES AND LIVED HERITAGE

Speaker

Mr Zhe Wang (Xi’an University of Architecture and Technology)

Description

With the gradual deepening of the protection of World heritage, the protection of intangible cultural heritage has gradually shifted from "cultural residue" to "living state" protection. The state of intangible cultural heritage development, its level, and how to evaluate the liveliness level of intangible cultural heritage are pressing issues that need to be addressed in its development. However, there are few researches on the evaluation of the liveliness level of intangible cultural heritage, so it is of great significance to evaluate the liveliness level objectively and scientifically. Therefore, this paper uses mathematical analysis model as a tool, and determines the index weights from four aspects: carrier inheritance degree, policy support degree, social exchange degree and production efficiency degree through analytic hierarchy process (AHP), and constructs the evaluation index system of intangible cultural heritage's liveliness level and its comprehensive evaluation function. On this basis, the intangible cultural heritage of Qinghai Province is taken as an example to verify the scientificity of the liveliness level evaluation system and the feasibility of the evaluation function. The results show that: (1) The overall characteristics of the intangible cultural heritage in Qinghai Province are relatively active, but the internal differences are obvious; (2) There are great differences in the attitude of the four criteria, the carrier inheritance degree is high, the social exchange degree is average, but the policy support degree and the production efficiency degree are low; (3) Analysis of classification characteristics shows that traditional music, traditional dance and traditional art with strong appreciation and communication are in a high vitality attitude, while folk literature and folk art with weak popularity and audience are in a low vitality attitude. Finally, according to the evaluation results, this paper puts forward the dynamic addition of intangible cultural heritage, the construction of intangible cultural heritage space, "intangible cultural heritage +N" and other promotion strategies. This study has certain guiding significance and practical significance for the evaluation and liveliness level of intangible cultural heritage.

References

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