ANNUAL CONGRESS 2025

Research on the Measurement and Evaluation of the Development Performance of the Red Cultural Tourism Space in Hadapu Town based on AHP and Fuzzy Comprehensive Evaluation Method

Not scheduled

20m

Yildiz Technical University, Istanbul

Oral Track 18 | TOURISM

Speaker

Mr Jing Zhang (Xi'an University of Architecture and Technology)

Description

As an important supply strategic position during the Long March of the Chinese Workers' and Peasants' Red Army, Hadapu Town has obvious red cultural characteristics, and its red cultural tourism development has a certain source of customers. However, since the red cultural tourism in the town is still in its early stages, in view of a series of problems such as unreasonable industrial structure, lagging infrastructure, insufficient development funds, single homogeneous tourism products, and insufficient interaction between urban and rural areas, this paper selects the evaluation indicators of the spatial development performance of red cultural tourism in Hadapu Town based on national standards, relevant specifications and expert consultation, and constructs a relevant evaluation system on this basis. By introducing the AHP hierarchical analysis method, the criterion layer, indicator layer and factor layer of Hadapu Town are weighted and calculated to obtain indicators at all levels. At the same time, the fuzzy comprehensive evaluation method is introduced to construct a fuzzy evaluation set. On the basis of single-factor evaluation of secondary indicators, the fuzzy evaluation of the indicator factors at different levels of the development performance of Hadapu Town is carried out layer by layer, and the results of the assignment of indicators at four levels of the development performance of red cultural tourism in Hadapu Town are summarized in combination with the grade assignment. Through the comparative analysis of various indicators, the comprehensive level of the overall development performance of Hadapu Town is finally evaluated and obtained. It is hoped that it will point out the direction for further enhancement and improvement of the red cultural tourism space in Hadapu Town, and at the same time serve as a demonstration to drive the sustained, healthy development and vitality of other towns with red cultural tourism resources, provide more optimized strategies, and explore the establishment of a long-term mechanism for the protection and transformation of red cultural tourism towns.