Speaker
Description
A few months after hosting the Olympic and Paralympic Games (OPG), we can already ask what the legacy of this event will be for tourism and, more specifically, for tourism stakeholders. This legacy is being built from the moment the Games are awarded to the city of Paris in 2017, in Lima. As the governance of the Games is complex, it is essential for each of the local stakeholders to assert themselves and find their place in it.
Seine-Saint-Denis, a popular département at the north of Paris, is heavily involved in the organisation of the event. Not only are there a number of buildings in the area in connection with the event (Olympic Village, Aquatic Centre, Media Village) but many of the events will be hosted at new or existing venues (such as the Stade de France) or temporary sites (such as the Le Bourget sports park). As a result, tourism stakeholders are keen to seize this opportunity to structure their tourism ambitions and forge closer links with Paris Region stakeholders.
This intervention is based on a thesis that uses a qualitative methodology with semi-directive interviews conducted with institutional stakeholders, tourism stakeholders and stakeholders of the Games. We are also relying on an immersion in a department of the City of Paris between January 2020 and April 2023, which was carried out as part of a CIFRE thesis.
We're wondering about the actions taken by the City of Paris and the collaboration with Seine-Saint-Denis to meet the current tourism challenges in the run-up to the Games (ex-ante survey). Paris is not looking to welcome more tourists, but to offer a better quality of welcome. To do this, we will analyse the public policies accelerated by the Olympic Games and the relationships between stakeholders. How can this new image have a positive effect on the destination?
Our analysis shows the involvement of local stakeholders in this event and their willingness to take action. We are also interested in the similarities and specificities of each stakeholder in the organisation of this mega-event.
References
Indicative bibliography
Delaplace, M. L’image des territoires hôtes des Jeux Olympiques et Paralympiques : revue de la littérature et enjeux pour Paris 2024. http://publis-shs.univ-rouen.fr/rmt.
Gignon Alexia, 2023, “Public policies and governance of the 2024 Olympic and Paralympic Games: Potential impacts on territorial development in north-east Paris”, Local Economy, Special Issue: Sports, Politics & Legacy: Building Back Better?
Gignon Alexia, Delaplace Marie et Clément Lopez, 2024, “Image’ change linked to Paris 2024 Olympic Games in Seine-Saint-Denis and Tourism: a possible legacy?”, in Planning the Paris 2024 Olympic and Paralympic Games, dir Delaplace, Schut, 2024, Palgrave Macmillan
Gold, J. R., & Gold, M. M. (Eds.). (2011). Olympic Cities: City Agendas, Planning, and the World’s Games, 1896–2016. 2nd edition, London: Routledge.
Gravari-Barbas, Delaplace, 2015. Le tourisme urbain « hors des sentiers battus»: Coulisses, interstices et nouveaux territoires touristiques urbains, Téoros, 17 p.
Matheson, V.A., 2006. Mega-Events: The effect of the world’s biggest sporting events on local, regional, and national economies, College Of The Holy Cross, Department Of Economics, Faculty Research Series, Paper No. 06-10.
Preuss, H., 2011. A method for calculating the crowding-out effect in sport mega-event impact studies: The 2010 FIFA World Cup, Development Southern Africa
| Keywords | Urban tourism ; Stakeholders ; Olympic Games ; Public Policies |
|---|---|
| Best Congress Paper Award | No |
