Speaker
Description
Due to the impact of online e-commerce consumption and homogeneous competition in offline consumption space, the traditional cultural consumption space has been forced to accelerate the transformation and upgrading.With the youth and subdivision of cultural consumption groups, the public 's cultural consumption demand is constantly increasing. Through cultural consumption and artistic practice, Chinese youth subculture groups show their creativity and pursuit of freedom and individuality, and also seek their own position and value in society. The demand and space turn of different groups under the guidance of multiculturalism has spawned a new type of consumption space, including the youth subculture consumption space that has recently appeared in major cities in China. The government 's dominance, the inclusiveness of mainstream culture and the incorporation of commercial capital have made youth subcultures unprecedentedly prosperous.
This study takes the youth subculture consumption space in the old city of Nanjing, China as an example. Based on the user-generated content data in the public comment platform, the POI data of the consumption space is crawled and the semantic identification of the label is carried out. Combined with field research and interviews, the distribution characteristics of youth subculture consumption space and the influencing factors of its spatial distribution under the background of multiculturalism inclusion are discussed. The study also discusses the influence of each element on the vitality of consumption space and youth subculture, and proposes strategies to cope with them.
The study shows that the youth subculture consumption space is included in the cultural consumption space, which is characterized by mobility and emotional consumption. It is often associated with specific subculture symbols, and expresses and constructs group identity through consumption behavior. A total of 1,561 youth subculture consumption spaces located at street level or in shopping malls that sell specific youth subculture goods and provide places for immersive experiences were identified. There are three differences in subject, function and culture between the mainstream cultural consumption space and the youth subculture one. Youth subculture consumption space mainly includes bars, leisure and entertainment, tattoos and other formats. Through GIS analysis, it is found that at the old city level, it has the overall characteristics of agglomeration to the center and multi-polar nuclear distribution. Youth subculture consumption space is affected by spatial location. The results of the SLM spatial lag regression model show that the spatial relationship between mainstream and youth subculture consumption, accessibility to colleges and universities, and the structure of commercial centres are the main factors affecting its spatial distribution, while traditional shopping malls are an important carrier for its spatial agglomeration. In the typical area of Nanjing Confucius Temple business circle, urban cultural facilities also have a significant impact on the accumulation of youth subculture consumption space.
The production and consumption process of youth subculture consumption space promotes the independent renewal and regeneration of urban traditional commercial space, which is a new trend of consumption space transformation.The rise of this kind of space reflects the trend of personalization and diversification of young people 's consumption behavior, such as the popularity of new formats such as ACGN culture and trendy play. These formats have not only achieved remarkable results online through e-commerce platforms, but also created an inclusive social space for young consumers offline.
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| Keywords | Multiculturalism;Cultural Consumption;Youth Subculture;Consumption Space;Inclusion |
|---|---|
| Best Congress Paper Award | No |
