Speaker
Description
As an important carrier of a city’s history and culture, urban museum plays an important role in promoting urban vitality and enhancing people’s place attachment. However, little attention has been paid to the emotional attachment characteristics of museum facade which have a significant impact on the vitality of its surrounding public space. The development of emotion measurement technology and the maturity of data analysis platforms have provided opportunities for more objective discussion of emotional attachment characteristics. Three museums namely Chinese Traditional Culture Museum, Museum of the Communist Party of China, and the China Science and Technology Museum have been selected as research objects. Tobii Fusion eye tracking technology, Pleasure-Arousal-Dominance emotional scale and multimodal data analysis methods have been used to collect and analyze 298 participants’ data to explore their emotional attachment to museum facade. From the results of the study, it can be seen that different elements have different effects on the eye-tracking index, emotional attachment degree and dimension, which confirms the research hypothesis. On the one hand, the results confirm the value of museum facades design in improving the emotional experience of urban public space in the digital era. On the other hand, the coupling analysis of multimodal perception and cognitive data further reveals the mechanism of emotional attachment and provides reference for design and practice. The results quantitatively revealed the different influence of artificial, natural and interactive elements consisting of museum facade to people's emotional attachment, which provide a scientific reference for the museum design, research and evaluation in the future.
| Keywords | emotional attachment;Tobii Fusion eye-tracking;PAD emotion scale;multimodal data;museum facade |
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| Best Congress Paper Award | No |
