ANNUAL CONGRESS 2025

Cultural Route Perspective: Tourism Value Evaluation and Route Optimization of the Silk Road Heritage Resources (Shaanxi Section)

Not scheduled

20m

Yildiz Technical University, Istanbul

Oral Track 18 | TOURISM

Speaker

Ms Weining Shi (Xi’an University of Architecture & Technology)

Description

Spanning thousands of years, the Silk Road is the link between the exchange and integration of Eastern and Western civilization. Xi'an, as the eastern starting point of the Silk Road, has long been a gateway to this historic trade route. The Shaanxi section is home to a vast array of cultural heritages, which not only form the core of Silk Road cultural conservation efforts but also represent significant tourism resources. However, due to the uneven development of the regional economy and transportation, tourists are flocking to popular attractions such as wild goose pagodas and terracotta warriors. In contrast, few people visit niche historical sites such as Xingjiao Temple and Binxian Dafo Temple, which damages the integrity of the Silk Road cultural route. Starting from the integrity of cultural routes, this study combs the relationship between the existing heritage resources and the Silk Road, and excavates 86 potential heritages. Using literature research and analytic hierarchy process, the tourism value evaluation model of heritage resources in the Silk Road (Shaanxi section) was constructed. The historical value, cultural connotation, tourist experience and other dimensions were comprehensively considered, and the value ranking of each heritage tourism was quantitatively analyzed. Based on the evaluation results, this study further optimizes the existing tourist routes. The goal is to enhance the overall tourism experience for visitors and improve the coherence of the Silk Road cultural routes. This research provides a valuable reference for the tourism planning of other cultural routes.

References

Balcan, C., Aydın, E.Ö., & Ünsal, Ö. (2024) “Value-based optimization model for cultural route design: Ancient Water Supply Heritage of Istanbul (Türkiye)”, Journal of Cultural Heritage, 70, pp. 97-110.
Lin, X., Shen, Z., Teng, X., & Mao, Q. (2024) “Cultural Routes as Cultural Tourism Products for Heritage Conservation and Regional Development: A Systematic Review”, Heritage, 7, pp. 2399-2425.
Shan, J. X. and Zhou, J. H. (2024) “Interpretation Tactics of the Overall Value of Silk Roads in China Section”, Journal of Zhejiang University (Humanities and Social Sciences), 54(12), pp. 5-16.